We are all finicky readers. We want to read what we want to read right now. Not in the next sentence. So grab attention at the get go.
Imagine your business has the most delicious secret that you’re dying to share with your best client. Here she comes. You grab her and whisper that wonderful secret in her ear. Now just take that statement and start your home page or your brochure or your news release with it.
What would you twitter in her ear? Acme’s Web Site Redesign Helps Attract 23% More Traffic? Good one. Leakproof Roofs Without Budget Draining Costs? Nice. The $50/Month Advice That’s Saving One Company $1,000/Day? Now you’re rolling. Happy writing!
