Roy H. Williams, The Wizard of Ads, has helped small companies grow into big ones for 20 years. Roy uses a simple five step marketing process. The steps are easy to understand but hard to do. Understand and complete them and your company can flourish.
1. Focus.
What are you trying to make happen? How will you measure success? See it clearly. Say it plainly.
2. Evaluate.
Who's the competition? What's the customer looking for? What's holding you back?
3. Prioritize.
When two of your goals come into conflict, which one bows the knee?
4. Strategize.
What's the shortest route to your primary goal? What tools can dislodge any impediments?
5. Implement.
Quit talking and DO something. Nothing changes until you take action.
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