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Ugh. Why is writing so hard?
Why does writing matter? Why should you care about the power of words? Here are answers to some of the big "why" questions about writing.
"The greatest possible merit of style is, of course, to make the words absolutely disappear into the thought."
-- Nathaniel Hawthorne
"Language most shows a man. Speak so I may see thee."
-- Ben Johnson
"Writing is like a horseback ride into heaven and hell and back. I'm grateful if I can crawl back alive."
-- Thomas Sanchez
"I hate writing. I love having written."
-- Dorothy Parker
"The price of making a powerful statement is cheap compared to the cost of ads that don't work."
-- The Wizard of Ads, Roy H. Williams
"Your writing must disregard the many to reach the few with power. Many people won't benefit from your message. Cast them out. The most successful communications aim a pointed message directly into the heart of an exclusive group."
-- Me (how else can I be listed with great writers like Hawthorne?)
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"Blessed is the man, who having nothing to say, abstains from giving us wordy evidence of the fact."
-- George Eliot
"Don't try to overawe your audience with protracted, anomalous lexicon.
-- Chris Amorosino
"In your business writing, you must choose among boredom, shouting and seduction. Which do you choose?"
-- The Wizard of Ads, Roy H. Williams
"To emphasis your most important thought, let it stand alone."
-- Anonymous
"I've got a great gimmick! Let's tell the truth!
-- Ad writer Bill Bernbach
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